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Pilot partners · Salt Lake City

Student demand, organized before it reaches your leasing office.

Students usually pick who they’ll live with before they pick where. Cohort starts at that step and introduces your property to complete roommate groups that already share a budget, a bedroom count, and a move-in date.

Request a partner conversationWhat a referral includes
Illustration of a mid-rise student apartment building

Where we are today

Where things stand right now.

You should know exactly what you’d be partnering with.
Stage
Pre-launch. Student sign-ups are opening at the University of Utah.
Partner properties
None live yet. We’re recruiting a small number of pilot partners.
Listings on the site
Only clearly labeled samples until a property approves its own listing.
Demand figures
Not published yet. We’ll share real, aggregated numbers once we’ve collected them.

Why Cohort

Fewer one-off inquiries. More complete groups.

Students search for housing as a group, but most leasing funnels handle them one person at a time. Cohort works with the group from the start.

  • Organized demand

    Students who already intend to live together, with a shared budget, bedroom count, and move-in window.

  • Unit-sized leads

    A four-person group is a four-bedroom inquiry, not four separate individual leads your team has to match.

  • Earlier signal

    Groups form in the fall, before most pre-leasing peaks. Referrals can reach you while floor plans are still open.

  • Coordinated tours

    The group tours together with preferences already agreed, so fewer tours end in “I need to check with my roommates.”

The referral

What your leasing team receives.

Every introduction is a group that has already agreed on the basics. The group lead’s details are shared only after the group asks to be introduced to your property.
  • Number of students in the group, and open spots if any
  • Bedroom count and unit types they’ll consider
  • Rent range per person
  • Target move-in window and lease-length preference
  • Individual (by the bed) or joint (by the unit) lease preference
  • Must-haves: furnished, parking, transit, pets
  • Contact details for the group lead, shared only with their consent

Roles

Cohort organizes the group. You run leasing.

What Cohort does

  • Help students form groups and agree on budget and timing
  • Match groups to your floor plans
  • Send you a qualified introduction
  • Help coordinate a group tour

What stays with your team

  • Not handled by Cohort: Applications and screening
  • Not handled by Cohort: Guarantor and deposit requirements
  • Not handled by Cohort: Lease terms and execution
  • Not handled by Cohort: Pricing and concessions

  • Fair housing by design

    Groups form around budget, timing, and practical needs. Cohort doesn’t collect or filter on protected characteristics, and we don’t steer groups toward or away from any property.

  • Consent-based sharing

    Student details go to a property only after the group asks to be introduced. We don’t sell student data.

  • You approve every listing

    We publish only the pricing, availability, and photos your team gives us or approves. We don’t scrape listings or estimate availability.

Pilot partnership

A small, defined pilot, agreed in writing.

We’re working with a limited number of Salt Lake City properties for our first leasing cycle.
  1. 01

    Intro conversation

    We learn about your properties, floor plans, lease types, and pre-leasing calendar.

  2. 02

    Written pilot terms

    We agree on scope, duration, how referrals reach you, and any fees in writing before we send a single referral.

  3. 03

    Listing setup

    We draft group-friendly listings from information you give us. Your team approves them before they go live.

  4. 04

    Referrals and review

    Groups that match are introduced to your leasing office. We check in regularly on quality and what’s converting.

Get in touch

Talk to us about a pilot.

Tell us about your properties and pre-leasing goals. We’ll reply within two business days.

Submitting this form doesn't commit you to anything. We use your details only to reply to your inquiry.

FAQ

Questions from property teams

How far along is Cohort?
Cohort is pre-launch. We’re opening student sign-ups at the University of Utah and recruiting our first partner properties now. We don’t have partner properties or published demand figures yet. When we do, we’ll report real, aggregated numbers instead of estimates.
What does it cost?
Pilot terms, including any fees, are agreed in writing before we send any referrals. Nothing is billed without a signed agreement.
Does Cohort sign leases, screen applicants, or act as a broker?
No. Cohort isn’t a landlord, property manager, broker, or guarantor. Applications, screening, and leases stay with your leasing team and your existing systems.
Do we need to integrate with our property management system?
Not for the pilot. We’ll agree on a delivery format your leasing team already works with, such as email introductions or a shared lead sheet. Any deeper integration would be scoped with you later.
Does this work for individual (by-the-bed) leases?
Yes. Groups tell us whether they want individual or joint leases, and we only match them to properties that offer that lease type. Each resident still applies and signs with you directly.
Who owns the lead data?
Once a group asks to be introduced and you receive their details, you can handle that lead under your own policies. Cohort keeps the group’s own profile, and students can ask us to delete it.
Which markets are you working in?
Salt Lake City, near the University of Utah, is our first and only active market. If you operate near another university, we’d still like to hear from you as we decide where to expand.